Kitchen Tools Maker GIR Stays True to Their Mission: Making Masks Great

When GIRs founders noticed the COVID-19 disaster on the horizon, they felt the load of the scenario. Like many small enterprise homeowners, they struggled with what the longer term would maintain. However greater than something, they simply needed to assist. They donated a number of thousand N95 masks to healthcare staff, however realized they’d an untapped PPE useful resource at their fingertips: silicone (which is tremendous light-weight and straightforward to scrub). Inside days, GIRs staff designed their masks, sourced medical-grade filters, created packaging, and commenced advertising. They began transport the primary masks kits (full with a masks, ear saver clip, and 5 filters) on April 15. Trying again,” says Samantha Rose, founder and CEO, that looks like a lifetime in the past. We didnt know that PPE could be right here to remain.”

Because it seems, sporting a masks could also be one of the best factor Individuals can do to forestall the unfold of covid. So Rose went again to the drafting board, we shortly made product that saved individuals protected, and bought it into their fingers in file time. However I would like each product to be the perfect it may be… and with this launch, I can earnestly say that weve made it even higher.” GIR masks can be found in three sizes: children, medium, and enormous, and are available an ever-growing array of colours. To mark the product launch, the corporate is concurrently launching two new colorways for his or her new medium and enormous sizes: Pepper,” a vibrant glow-in-the-dark, and Sergeant,” a fashion-forward darkish inexperienced.

GIRs new filters, nevertheless, steal the present. Just lately, Rose determined to spend money on devoted filter manufacturing equipment. We have been ordering tens of millions of filters from a provider, however I needed whole management over match and provide—so we made the leap. The brand new filters nestle completely and so comfortably contained in the masks. And the adhesive is so sturdy, Ive personally had it keep in place for six hours whereas sweating.”

The corporates identify is their mission. They exist to get it proper; to rework goodness to greatness. And thats precisely what theyve finished.

GIRs new masks kits can be found at

Sally Luu
[email protected]


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